Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is, in terms of –
Utility | Proposition | Benefits | Communication | Value
A brand can we creative is many ways. A creative communication leads to a great recall and a creative product/service makes a brand forever. We are going to understand the creative phenomena in branding with some significant points for the start-up brands.
Creativity is Innovation
Looking at the Brands of today, creativity is innovation. The transformation from landline phones to today tabs come instantly to the mind. Isn’t that a creative innovation, you can say the popular jargon for it is design thinking. But this certainly is bringing creative solutions is smallest form possible. They have brought the world to your palm. The industry is working on innovation and they are working everyday on creative solutions.
Creativity fosters Competition
I would say, not all the organizations are creative. Some are competitive. They follow the creative process of the pioneers and create competition through pricing strategy, better service, value added features, sweepstakes and marketing.
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