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Tuesday, January 29, 2013

Sustainable Branding - Big Brands Bigger Challenges


Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose. And with changing lifestyles – it is a must to observe – what we eat!
Organic Brands are increasing multi-folds. From what you keep in your living room to what you consume in a respective meal
Sustainability is the way of branding and it is great to see some of the Giant Brands taking the lead.

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