Most Common Branding Mistakes

When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it takes a lot of you to create & establish a brand.

So many times it happens that we get too involved into it, we love to experiment with the graphics, and we want to try the personal favorites to our brand.

Warning! A brand is owned by us but it is created for the use & benefit of its customers.

And since we gave a warning here, we are going to detail out the 7- Most Avoidable Branding Mistakes.

Mind the Orientation

This is important to keep the orientation of your brand as per the focus area. The purpose of its existence is value creation and the orientation shall be based on that, the idea is to reach out the right customers at appropriate touch points. So we must create a brand which can be less pleasing to all but should be appealing to our customer segment.

Follow KIPS

At 30TH FEB, we follow the KIPS principle for branding a business or start-up. KIPS is “Keep it Plain & Simple”. Many of our clients insist of high pitch language, world class tone and jargon. This shall be avoided.

Remember, a client is coming to you to get the right solution.

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