Brand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have seen lot of graphic designers trying to become brand experts which is a very welcome idea. And also lot of start-ups tend to take up initial brand exercise on their own pertaining to budget deficits and in some cases lower confidence level.
Remember, you need to understand the purpose of a brand prima-facie, the reason for its birth and principal function. You must know – How the brand is defined before you take up Brand Building.
Whoever takes up – brand building must know the following points and shall work on each of them to reach to a desired output.
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