Recently came across a wonderful & quick read which I think is very useful for any brand assignment. Colors are all good but going for the most approriate is a challenge. At some point of brainstorming, colors become the ultimate factor for any creative decision be it for a designer or a conceptualiser. Cymbolism is an interactive survey of color & word associations. The details of the same could be read here.
A detailed survey on Choosing Colors for your brand provides wonderful inputs. The same could be read at Usabilitypost.com
4 comments:
Jigyasa,
Nice of you to share it. It will be useful for many in advertising.
Take care
Thanks for the share ! a very very useful article indeed !
besides the intended purpose of helping while designing the brand identity adn logo, this chart and info can also help brand managers identify the emotions their existing brand evoke (sub-consciously) in the minds of teh consumers
Hey thats interesting ...
i guess in the marketing world.. small things make a huge difference...
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Jigyasa,
Vert nice work madam u r done a great work me like ads tooooooo
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