Green Marketing....!

Green is in………

Yes, with the years of hue & cry about the ozone depletion, mankind has finally realized the importance of going green & keeping green. With the concept getting popular in government as well as private organizations, how can a marketer restrain from that. Green Marketing is an upcoming phenomenon and slowly organizations are adopting this environment friendly way of marketing. Green Marketing is marketing & promotion of those products which are presumably environment friendly and do not have any negative effects to the environment. Though Green is popular, still there is lot of confusion about what exactly is defined as Green marketing. Various social & retail oriented definitions co-exist and it is often also known as Environmental or Ecological marketing.

Apart from manufacturing products which are environment friendly, more & more corporate houses are now entering a phase of Green Premises which is considered as an upcoming CSR (Corporate Social Responsibility) fad. In such buildings, they claim that all kinds of waste is recycled hence causing zero environmental loss. Latest being the ITC Green Centre in Gurgaon which is been awarded the Platinum Green Building rating.

Researchers are working on solutions to improve the consumer appeal towards the green marketing & green products. Paper Bags is one of the most accepted environment friendly marketing tool which is accepted by the world. Still the developing countries fight to get rid of polythene. Sustainable Marketing is one such is a unique community of sustainable and green marketing entrepreneurs – making connections to each other — and to customers. Sustainable Marketing is communities of people helping each other get better marketing for their green businesses, using the network effect, and the power of the internet, to share knowledge, connections, and profit.

The concept is still in developing stage, it holds lot of good and people have shown lot of acceptance even if certain products are slightly expensive. The purpose is clear and leads to good environment & good health – directly or indirectly. It’s clearly time to Go Green….