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Wednesday, April 09, 2008

Sprite's 'Hindustan' vs Pepsi's 'Youngistan'

Sprite's ‘Hindustan’ vs Pepsi'sYoungistan’

Latest in advertising is, ‘Yeh hai Hindustan meri jaan’. Did you say Youngistan? Well, finally Coca Cola has given a front & back answer to Pepsi’s much hyped ‘Youngistan’, giving one more ultimate example of Competitive Advertising. Nevertheless, the trend is decades old now.

It’s not the first time, when one Cola giant has mocked another one. In fact Coca Cola and Pepsi have been following the trend quite regularly (read: religiously) from many years. This time it was Pepsi at the receiving end and as a result the quite a funky term of Pepsi ‘Youngistan’ being aired through the hottest and looked after bollywood pair Ranbir Kapoor and Deepika is been mocked as Junglistaan, Firangistaan and even Kabristaan. After all flops, they finally say, “this is Hindustan meri jaan”, depicting the magic of saying straight and dismissing the other notions. As they say, Seedhi Baat Baki all Bakwas!

Let’s wait n watch, what strategy Pepsi’s communication comes up with to fight with the little drops of joy!

Till then, as Coca Cola says, Jashan mana le!

4 comments:

Anonymous said...

Oh yeah, the traditional coke-pepsi war going on since ages! Well, personally speaking I just hated that youngistan ad...just by having 3 main celebs and spending crores and crores you can't come up with some great communication!

Anonymous said...

Well its actually a shame to see that a brand like Pepsi has targetted Thumbs up in reply to the 'Yeh Hai Hindustan meri jaan'. Sprite as a brand has a clear communication plan by portraying it as a no nonsense brand and just meant to quench thirst. Pepsi on the other hand I am not sure wat they are upto by spoofing a rather different but whacky Akshay ad. In short I feel Pepsi only stands to loose when they spoof an ad.

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