Cricket Tadka to Pepsi’s Youngistan

Indian Cricket can add Masala to Pepsi’s Youngistan and hence adding to the Revenue.

Am sure by now, you must have watched the Pepsi’s star studded ‘Ye hai Youngistan meri jaan’ ad starring Shahrukh Khan and the young bollywood leads Ranbir Kapoor & Deepika Padukone. If not visit, http://www.youtube.com/watch?v=KHKA9qg7jg0

Both are the hot shots and have created enough of craze among young India. And Pepsi like always has pulled in the best of the lot at the right time. And for this very reason, the ad people once again ignored the very thing called customer insight or its relevance. The simple reason – Star power sells in India, anything or everything. Coming to the term ‘Youngistan’, well it has got the strike and the tone which will appeal the crowds sooner or later. The copy is fine but not really interesting. And ofcourse the ad has got a lot of weight in regards that the three shining stars, collectively saying ‘Ye hai Youngistan meri jaan’, what else do the youth need to get convinced for a ‘Pepsi’.

Now, with the Indian Cricket, shining all over with the Under 19 World Cup and the Commonwealth series in our kitty, I guess Youngistan could be made a better sales pitch provided the bollywood based Youngistan be given a ‘tadka’ of Indian cricket to add more spice to the ad. I wonder very soon we will see, these shining ‘young’ cricketers endorsing Pepsi on the similar line of ‘Youngistan’. After all they have actually added the spice in Indian Cricket.

From the marketing angle, this could be the best deal for Pepsi. To follow up the idea with a different example. Currently, Cricket fever in India is ruling the roost and so the marketers will also try to pull in the young stars to endorse their brands and indirectly add revenue too.