Aamir Khan teasing India :)

Aamir Khan – an actor known for his passion for perfection in whatever he does. Be it acting, art, film-making, film marketing etc.  And now did you notice the teasers of his upcoming tele-program ‘Satyamev Jayate’.

The TV promos have perfect blend of teaser marketing and a very unconventional promotion for the not so popular time slot of 11am for a Sunday. I am sure even the biggest TV lovers are not hooked to television on a Sunday morning. But remember, we have all grown up with Sunday mornings being special as we were all glued to – Mahabharata, Ramayana and even Jungle Book. Well, why not – now? I am excited.

Have a look at the promos – they are so unconventional, they are about all of us, they are about truth and yet so secretive. Secrets – another successful marketing mantra.  We humans, love secrets, we have an appetite for them; we follow them until the truth is out. All the promos revolve around one theme – ‘Truth Alone Prevails’. And Aamir is going to bring the truth, like he says it is the most ambitious project of his life. Remarkable marketing campaign with absolute road map,

Teaser>> attention>> teaser>> intention>> teaser >> engagement (of thoughts) and secrets

A perfect social campaign, facebook already has got more than 4 lacs likes, youtube hits are increasing every hour, the anthem is reaching out to souls, the visuals show India, talk India and sing India.

Another great thing about the show is – it is bound to reach out. The social media and Star Plus are not going to limit the reach to urbane and tier II cities, ‘Satyamev Jayate’ is going to be aired on Doordarshan(DD) as well.  Aamir surely is going to go places and touch hearts.

‘Satyamev Jayate’ Starts 6^th May, 11am Sunday on Star plus.

14 Ideaz for your Brand in 2012

1. BELIEVE in what you are.
2. Say only what you are. Do not HYPE.
3. DELIVER your Promise. Watch your PROMISE.
4. Exceed the EXPECTATIONS. And then EXCEL.
5. It is alright to go SLOW. Watch your COMPETITION.
6. FACEBOOK is good. Post CAREFULLY. It is about your BRAND. Avoid Repetitions.
7. Take INSPIRATIONS. Offer VALUE.
8. PERSONAL BRANDS will emerge. Do not get overwhelmed. Create ONE if you plan to work CONSTANTLY on the same. Oprah has a personal logo ‘O’. Wait! Do you have it in you?
9. SOCIAL MEDIA will shine further. Use it EFFECTIVELY. Grow your NETWORK.
10. Empower your BRAND on web. Accept PAYMENTS online. (Paypal, Google Wallet etc)
11. Customers are no more looking for Brand Information. Create BRAND EXPERIENCE.
12. Be HONEST with your brand. Work Hard SMARTLY.
13. RESEARCH on Emerging Platforms & Technology. PREPARE and PERFORM.
14. If you are a START-UP brand. Make 2012 – ACTIONABLE.

Happy Independence Day :)