Sustainable Branding - Big Brands Bigger Challenges

Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose. And with changing lifestyles – it is a must to observe – what we eat!

Organic Brands are increasing multi-folds. From what you keep in your living room to what you consume in a respective meal

Sustainability is the way of branding and it is great to see some of the Giant Brands taking the lead.

Read More..

Sprite's 'Hindustan' vs Pepsi's 'Youngistan'

Sprite's ‘Hindustan’ vs Pepsi's ‘Youngistan’

Latest in advertising is, ‘Yeh hai Hindustan meri jaan’. Did you say Youngistan? Well, finally Coca Cola has given a front & back answer to Pepsi’s much hyped ‘Youngistan’, giving one more ultimate example of Competitive Advertising. Nevertheless, the trend is decades old now.

Yeh Hai Hindustaan Meri Jaan

It’s not the first time, when one Cola giant has mocked another one. In fact Coca Cola and Pepsi have been following the trend quite regularly (read: religiously) from many years. This time it was Pepsi at the receiving end and as a result the quite a funky term of Pepsi ‘Youngistan’ being aired through the hottest and looked after bollywood pair Ranbir Kapoor and Deepika is been mocked as Junglistaan, Firangistaan and even Kabristaan. After all flops, they finally say, “this is Hindustan meri jaan”, depicting the magic of saying straight and dismissing the other notions. As they say, Seedhi Baat Baki all Bakwas!

Let’s wait n watch, what strategy Pepsi’s communication comes up with to fight with the little drops of joy!

Till then, as Coca Cola says, Jashan mana le!