New Blog Space

Thank you for visiting us once again. We are currently sharing Brand Insights and Strategy Tips at our new space - 30TH FEB Blog. 

Kindly visit us @ www.30thfeb.com/blog 

We are looking forward to your visit & encouragement.

Thanks once again.

Creativity and Branding. Make a Difference - Stay Original.

Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is, in terms of –

Utility | Proposition | Benefits | Communication | Value

A brand can we creative is many ways. A creative communication leads to a great recall and a creative product/service makes a brand forever.  We are going to understand the creative phenomena in branding with some significant points for the start-up brands.

Creativity is Innovation

Looking at the Brands of today, creativity is innovation.  The transformation from landline phones to today tabs come instantly to the mind. Isn’t that a creative innovation, you can say the popular jargon for it is design thinking. But this certainly is bringing creative solutions is smallest form possible. They have brought the world to your palm. The industry is working on innovation and they are working everyday on creative solutions.

Creativity fosters Competition

I would say, not all the organizations are creative. Some are competitive. They follow the creative process of the pioneers and create competition through pricing strategy, better service, value added features, sweepstakes and marketing.

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Most Common Branding Mistakes

When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it takes a lot of you to create & establish a brand.

So many times it happens that we get too involved into it, we love to experiment with the graphics, and we want to try the personal favorites to our brand.

Warning! A brand is owned by us but it is created for the use & benefit of its customers.

And since we gave a warning here, we are going to detail out the 7- Most Avoidable Branding Mistakes.

Mind the Orientation

This is important to keep the orientation of your brand as per the focus area. The purpose of its existence is value creation and the orientation shall be based on that, the idea is to reach out the right customers at appropriate touch points. So we must create a brand which can be less pleasing to all but should be appealing to our customer segment.

Follow KIPS

At 30TH FEB, we follow the KIPS principle for branding a business or start-up. KIPS is “Keep it Plain & Simple”. Many of our clients insist of high pitch language, world class tone and jargon. This shall be avoided.

Remember, a client is coming to you to get the right solution.

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Building a Brand

Brand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have seen lot of graphic designers trying to become brand experts which is a very welcome idea. And also lot of start-ups tend to take up initial brand exercise on their own pertaining to budget deficits and in some cases lower confidence level.

Remember, you need to understand the purpose of a brand prima-facie, the reason for its birth and principal function. You must know – How the brand is defined before you take up Brand Building.

Whoever takes up – brand building must know the following points and shall work on each of them to reach to a desired output.

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