Recently came across a wonderful & quick read which I think is very useful for any brand assignment. Colors are all good but going for the most approriate is a challenge. At some point of brainstorming, colors become the ultimate factor for any creative decision be it for a designer or a conceptualiser. Cymbolism is an interactive survey of color & word associations. The details of the same could be read here.
A detailed survey on Choosing Colors for your brand provides wonderful inputs. The same could be read at Usabilitypost.com
