Who would have thought that a local "bathing beauty" competition spearheaded by Catalina Swimwear in Long Beach, CA would metamorphose into an international annual tradition with countless young women around the world vying to become Miss Universe? As hundreds of millions of fans have watched in 125 different countries, "the homegrown contest has evolved into a powerful, year-round, international organization that advances and supports opportunities for these role models."
Just imagine what a retailer with ideas can do!!!!
